Social Media Tips for Recruiting Agencies

Updated July 2023

Now more than ever, having a strong social media presence is important. As a recruitment agency owner, it's very likely that in the past, you have relied on word of mouth, Google Ads and perhaps even have some skilled B2B sales reps. No matter what's working for you now, it's important to consider having a strong social media presence.

Social Media is an effective employer branding tool, and as a recruitment agency having an employer brand strategy could fill your pipeline with top talent.

In this blog post, we'll cover some simple tips to implement to stand out as a recruitment agency for both employers and potential talent.  

Create a Consistent Monthly Theme

When you create a monthly content theme, you're essentially giving your business enough time to elaborate on various topics during the month. It also creates a consistent feel on your social media platforms and allows you to showcase your expertise. 

To save time, create a monthly theme and keep your monthly content relevant to that theme. 

Example monthly themes that you can use: 

• Tips for finding the right recruiting agency

• Work-life balance 

• How to navigate remote work

• Resume writing tips 

• Mental health awareness

• Interview preparation tips 

• Salary increases 

• In-person networking tips

• Job search help

• Career development tips 

• Candidate recruiting tips 

• How to optimize your LinkedIn profile for job searching/recruiting

Then, craft your social media content and blog posts in and around the monthly theme. For each of these topics mentioned, you can expand and create various sub-categories. 

For example, if you were to pick "salary increases" as your monthly theme, you could cover things like: 

• Salary negotiation tips

• Salary increase guidelines

• How to create non-monetary incentives in the workplace, 

• How to establish salary increase guidelines

• How to ask for a raise

Another example could be if your monthly theme is "Interview preparation tips." Within that month, you could host some educational webinars for candidates, allowing you to grow your network of qualified talent. 

As you can see, selecting a monthly theme allows you to provide actionable tips to both employers and candidates. 

Employer Branding Tips for Recruiting Agencies

In case you're wondering why you should consider creating a consistent presence on social media as a recruiting agency, you're in the right place. 

Employer branding is an important aspect of attracting top talent, and social media provides a powerful platform to enhance your agency's employer brand. No matter what type of job market we are faced with (an employer or employee-driven market,) we always need to be thinking about creating a strong first impression. 

Here are some things that employers and recruiting agencies can do to help with their employer branding on social media. 

• You can share candidate testimonials with graphics or video content. 

• You can share useful information for candidates by using some of the monthly theme examples we shared. 

• You can talk about what makes you different as an agency. 

• You can share candidate stories; while similar to testimonials, this is a type of storytelling content that can help other candidates relate. 

• You can share how you support various causes in your community. 

• Day-in-the-life content. Once a candidate is matched with the perfect employer, see if you can collaborate months later and invite them to share their story and what their day-to-day looks like. This is a great employer branding initiative and can also help you strengthen relationships with employers. 

• Share industry insights. This should be fairly easy as you likely receive a lot of questions, and using the monthly theme suggestions will help you do just that. 

There are many more types of content that can help your recruiting agency stand out on social media. These tips are a great place to start. 

Why Should Every Recruiting Agency Use Social Media

Using social media for business is no longer an option but rather a missed opportunity when it's not. Social Media is where potential candidates research potential employers. Whether you are using LinkedIn, Facebook, Pinterest or Instagram for your recruiting agency, if you consistently strive to create a positive experience for both employers and potential candidates, it will have a significant impact on your success. 

By focusing on employer branding through social media, recruiting agencies can differentiate themselves and attract top talent in a competitive market. If you want to be pointed in the right direction, be sure to purchase a social media video audit.